Feyisayo Popoola
A mobile electronics company, Oppo Electronics Corporation, has revealed plans to invest $1.43bn in the research, development and production of 5G smartphones in 2019.
The firm said it would focus increased investment in the areas of 5G, Artificial Intelligence and smart devices.
The Founder/Chief Executive Officer, OPPO, Tony Chen, said in a statement that the $1.43bn investment would improve the company’s technological capabilities.
He said the company was commitment to leverage AI to develop a wide range of smart devices, including smart watches and smart home technologies, to explore and meet the increasingly rigid demands of consumers in the age of the Internet of Things.
He noted that 5G was fast becoming a trend and that the company was striving to become the first manufacturer in the world to launch 5G smartphones.
Chen said, “Oppo will fully integrate 5G with applications and user insights and continuously innovate to provide users with revolutionary, necessary, convenient and seamless experiences.
“We had established a 5G team as far back as 2015 and have continued working backstage till a major breakthrough was achieved in October 2018.
“To further improve our reputation for creating more personalised experiences through technology, we have also applied AI technologies across a wide range of applications including photography, facial recognition and fingerprint identification, while introducing many innovative features including an AI-powered beauty camera, 3D portrait lighting and intelligent recognition scenarios.”
Chen added that the company had envisioned a future where smartphones would become intelligent personal assistants and that it was already investing in R&D to make it happen first.
“OPPO will actively embrace artificial intelligence, while dedicating focus and resources to cutting-edge AI technologies and applications,” he said.
He added that the company’s vision was to dare to explore, dare to make breakthroughs and dare to innovate.
He stated that in the future, Oppo would fully integrate technological innovation with art and humanity to develop smart devices and smart homes with the smartphone at their core of their business.
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